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{P.L.O.T.S.} – Creatives Magazine


Creativity Is Humanities Algorithm



The Grammys left viewers with much to think about last night — including puzzling items such as Justin Bieber’s clown-shoe Crocs and his bleepy performance of “Peaches” and the question of what it means to be a “Hip-Hop Fashion Designer.” Also what is “SOJA”? A partial answer to that last one emerged before the official broadcast started when a troupe of statement hats marched onstage to collect the award for Best Reggae Album — stirring chagrin and confusion among many reggae fans.

SOJA (an acronym for “Soldiers of Jah Army”) is an eight-member outfit made up mostly of white guys; it’s the first time such a group has taken home this honor. According to DancehallMag, last night’s ceremony marked the third time a non-Jamaican artist has won Best Reggae Album. (Jamaica is the birthplace of the genre.) BET reports that this ensemble beat five Jamaican nominees: Sean Paul, Spice, Gramps Morgan, Etana, and Jesse Royal. The members of SOJA, meanwhile, come primarily from Virginia. They have been making music since 1997, but they only visited Jamaica for the first time in 2015 (per Dancehall Mag). SOJA won the Grammy for its seventh studio album, Beauty in the Silence. According to lead singer Jacob Hemphill, “Starting our reggae band was kind of our dream and the only thing we wanted to do” when the bandmates were growing up, “then one day people started coming to the shows.” Other members of the group thanked “the founding fathers of reggae” and “the island of Jamaica” for their inspiration, adding: “Give thanks. One love.”

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